Pavlo Phitidis

ByWBSComms

Pavlo Phitidis

Current title
Chief Executive Officer, Aurik Investment Holdings

Course at Wits Business School
Master of Business Administration, 2000

A defining moment in my career
Late one Thursday night, as I walked past my library, an epiphany struck me. I realised, just then, in that moment, what the purpose of my life was. I realised that every element of my being wanted to be in service of courage, creativity and care, three qualities that revere the human spirit.

I found these qualities manifest in the business owners that I work with today. They have the courage to start and risk everything they have. They have the creativity to do things differently and justify their existence. They have the patience to care and sustain the lonely, challenging journey of building a business.

My passion is in serving them. My purpose is in working with them to build their businesses into wealth producing assets, something I call an Asset of Value. This is a business that can of a day be sold for a premium price. Given that 94.6% of businesses started never get sold, this matters enormously to entrepreneurs. 

As a business owner, you invest and sacrifice deeply to manifest your vision through the business that you build. That successful sale is your legacy. In practical terms, it is also your retirement and dignity.

Similar Posts

  • Ebrahim Kharsany

    ByWBSComms

    As an activist and a businessman, I experienced several defining moments in my career. I completed my MBA at Wits Business School in 1971. I could not find any meaningful employment as the predominantly white corporate business sector would not employ people of colour in senior management positions.

  • Priya Rowjee

    ByWBSComms

    As I continue on my journey, I have made self reflection my personal discipline – to remain true to my values as I seek to advance my unique strengths. On this path, I constantly remind myself of Nelson Mandela, who said that, “A winner is a dreamer who never gives up”.

  • Nomusa Mazonde

    ByWBSComms

    Passing my PhD and graduating was a defining and memorable moment for me. A great sense of accomplishment, it was both the ‘Mama, I did it’ feeling and the ‘coming of age’ feeling which came with the sudden realisation that I could do that and more. 

  • Lauren Jankelowitz

    ByWBSComms

    I was a really good social worker. I loved working in a community, doing long-term development work with individuals and groups. However, because I was a good social worker, I quickly became a manager of peers, then teams and projects, and ultimately organisations.

  • Nozuko Mbalula

    ByWBSComms

    My career-defining moments involved starting long processes with a payoff coming much later. One most important career-defining moment for me was when I realised the power of making the right choices and displaying my risk-taking characteristics.