Nthabeleng Likotsi

I was a really good social worker. I loved working in a community, doing long-term development work with individuals and groups. However, because I was a good social worker, I quickly became a manager of peers, then teams and projects, and ultimately organisations.

It’s not easy to pinpoint one defining moment. There have been a number that has shaped the person and professional I am today. One person (and series of events) that stands out was a young patient of mine during my internship year as a junior doctor.

I believed that I could work hard enough to earn a fabulous early retirement. I started a retail company in 1989 and my optimistic best mate helped me raise ‘capital’ by polishing up and selling my Hi-Fi system.

WB Yeats said, “Things fall apart, the centre cannot hold,” which holds a harsh lesson for me. I took my radio broadcasting talent for granted. Because it came so easily, I began not to pay it attention and focused on what others considered important.

The glow of the newly installed blue iridescent Paul’s Homemade Ice Cream logo on the opening of our first the store in The Zone, Rosebank, in December 2015, was a moment that brought with it an understanding of where my career was rapidly moving.

A defining moment in my career has been the realisation that my purpose as an entrepreneur is far reaching, not just to create jobs and wealth, but also be a leading example of charting a path others can follow, especially women.