I was a second-year Bachelor student of economics, working as the public relations manager of the largest world student-run organisation for youth leadership development and international mobility, AIESEC.

In February 2015, one month after getting married and two months after my best performance review at McKinsey & Company, I decided to end my career as a management consultant to pursue my lifelong passion of being a social entrepreneur.

In February of 2014, I joined a small consulting organisation as a senior project manager, immediately after I had completed my MBA. The organisation was in a start-up phase, had been in existence for about 18 months and formed part of a global corporation with the aim of establishing regional offices around the globe.

I had just started working for M-Net where I took my marketing knowledge to the entertainment and content-creation space.