Lezanne Human
ByWBSComms
When I was growing up I feared failure and the devastation I thought would ensue. I wanted to be perfect and felt any form of failure was letting me and other people down, particularly my mother who had made tremendous sacrifices in bringing up three children alone on a music teacher’s salary.
Independent from a very young age, I had one life plan, ‘to own my own knives and forks’ and never to rely financially on anyone else. After two years of pursuing a business degree at university, I dropped out.
After coming back from South Africa to Germany I started my career at Mercedes. I had the great opportunity to work for a well-known company and brand. I made a corporate career by going through different projects, functions and divisions. But after some years I had doubts that the corporate career path was the right one for me.
Two events forged my career path. When I was 29, I came up with a concept that I sold to my then employer, Telkom. I used to run the advertising and promotions department for Telkom when I started working on a plan to pitch selling advertising space on phone cards.
I was in the hot seat in the M-Net boardroom packed with suits. At the end of the presentation, he asked me two simple questions – if we did this, what would be different the day after, and what is our right to win?
A defining moment in my career has been the realisation that my purpose as an entrepreneur is far reaching, not just to create jobs and wealth, but also be a leading example of charting a path others can follow, especially women.