Pavlo Phitidis

ByWBSComms

Pavlo Phitidis

Current title
Chief Executive Officer, Aurik Investment Holdings

Course at Wits Business School
Master of Business Administration, 2000

A defining moment in my career
Late one Thursday night, as I walked past my library, an epiphany struck me. I realised, just then, in that moment, what the purpose of my life was. I realised that every element of my being wanted to be in service of courage, creativity and care, three qualities that revere the human spirit.

I found these qualities manifest in the business owners that I work with today. They have the courage to start and risk everything they have. They have the creativity to do things differently and justify their existence. They have the patience to care and sustain the lonely, challenging journey of building a business.

My passion is in serving them. My purpose is in working with them to build their businesses into wealth producing assets, something I call an Asset of Value. This is a business that can of a day be sold for a premium price. Given that 94.6% of businesses started never get sold, this matters enormously to entrepreneurs. 

As a business owner, you invest and sacrifice deeply to manifest your vision through the business that you build. That successful sale is your legacy. In practical terms, it is also your retirement and dignity.

Similar Posts

  • Deon Opperman

    ByWBSComms

    The defining moment of my career happened when I was 12 years old. My father was the managing director of Glenton & Mitchell in the Eastern Cape, the company that launched Joko Tea during the first half of the 20th century. 

  • Jerry Mabena

    ByWBSComms

    Two events forged my career path. When I was 29, I came up with a concept that I sold to my then employer, Telkom. I used to run the advertising and promotions department for Telkom when I started working on a plan to pitch selling advertising space on phone cards.

  • Mohammed Majam

    ByWBSComms

    The Wits Business School has played an incredibly important role in shaping not just my career but also much of the person I am today. There have been several defining moments in my career, but undoubtedly the moment that stands out was when I was enrolled on the Management Advancement Programme (MAP) in 2008 with classmates a lot more senior and experienced than me.

  • Wendy Luhabe

    ByWBSComms

    After spending about ten years in corporate South Africa from 1981 to 1991, I was overlooked for a marketing position that became available. The marketing manager would not even allow me to be interviewed.

  • Lezanne Human

    ByWBSComms

    The defining moment of my career was when I left a successful career in the corporate world to join a few ex-colleagues and friends in starting a new bank. This was a daunting move after having spent most of my career in a world where complex challenges were sheltered by the relative security of size, then moving to another world of complex challenges with no security.