Vuyisile Zondi

The defining moment of my career was when I left a successful career in the corporate world to join a few ex-colleagues and friends in starting a new bank. This was a daunting move after having spent most of my career in a world where complex challenges were sheltered by the relative security of size, then moving to another world of complex challenges with no security.

The glow of the newly installed blue iridescent Paul’s Homemade Ice Cream logo on the opening of our first the store in The Zone, Rosebank, in December 2015, was a moment that brought with it an understanding of where my career was rapidly moving.

Passing my PhD and graduating was a defining and memorable moment for me. A great sense of accomplishment, it was both the ‘Mama, I did it’ feeling and the ‘coming of age’ feeling which came with the sudden realisation that I could do that and more. 

It is my fundamental belief that social entrepreneurship is the future of doing business. Shared value equates to shared growth – across industries and communities.

Connecting the dots of a career with the benefit of hindsight, the pivotal elements quickly become apparent. One of these was my Wits Business School MBA

As an activist and a businessman, I experienced several defining moments in my career. I completed my MBA at Wits Business School in 1971. I could not find any meaningful employment as the predominantly white corporate business sector would not employ people of colour in senior management positions.