Diane Radley
ByWBSComms
The best career decision I have ever made was starting 18twenty8® – a non-profit organisation that empowers young women between the ages of 18 and 28.
I had just started working for M-Net where I took my marketing knowledge to the entertainment and content-creation space.
The most defining moment in my career so far was the critical decision that I made to transition from the corporate environment to the family business founded by both my parents.
I was a really good social worker. I loved working in a community, doing long-term development work with individuals and groups. However, because I was a good social worker, I quickly became a manager of peers, then teams and projects, and ultimately organisations.
Connecting the dots of a career with the benefit of hindsight, the pivotal elements quickly become apparent. One of these was my Wits Business School MBA
Two events forged my career path. When I was 29, I came up with a concept that I sold to my then employer, Telkom. I used to run the advertising and promotions department for Telkom when I started working on a plan to pitch selling advertising space on phone cards.