Vuyisile Zondi

J.R. Morgan said, “A man always has two reasons for doing anything – a good reason and the real reason.” At the end of 2009, I found myself at a crossroad in my entrepreneurial journey.

Bali Island, Indonesia, was in its usual element in December 2013 – beautiful and tranquil with the warm Indian Ocean waters and hospitable local inhabitants blending seamlessly with the hot and humid weather. Yet, enjoying the warm Bali weather was only peripheral to my visit.

A defining moment in my career has been the realisation that my purpose as an entrepreneur is far reaching, not just to create jobs and wealth, but also be a leading example of charting a path others can follow, especially women.

Passing my PhD and graduating was a defining and memorable moment for me. A great sense of accomplishment, it was both the ‘Mama, I did it’ feeling and the ‘coming of age’ feeling which came with the sudden realisation that I could do that and more. 

The glow of the newly installed blue iridescent Paul’s Homemade Ice Cream logo on the opening of our first the store in The Zone, Rosebank, in December 2015, was a moment that brought with it an understanding of where my career was rapidly moving.

I used to try candy-coat things, but no longer: giving birth is less painful, less bloody and infinitely quicker than getting your first novel published. If you haven’t been smothered under the avalanche of “Dear Author, Thank you for your submission, but …” slips by the time you find a publisher, you and your manuscript will still have to face the pitiless glint of your editor’s scythe.