Nazli Jugbaran
ByWBSComms
My experience in the City of Johannesburg (COJ) in the late 1990s involved the restructuring of the institution to avert a financial meltdown.
Independent from a very young age, I had one life plan, ‘to own my own knives and forks’ and never to rely financially on anyone else. After two years of pursuing a business degree at university, I dropped out.
It is my fundamental belief that social entrepreneurship is the future of doing business. Shared value equates to shared growth – across industries and communities.
A defining moment in my career has been the realisation that my purpose as an entrepreneur is far reaching, not just to create jobs and wealth, but also be a leading example of charting a path others can follow, especially women.
I had just started working for M-Net where I took my marketing knowledge to the entertainment and content-creation space.
The most defining moment in my career so far was the critical decision that I made to transition from the corporate environment to the family business founded by both my parents.