Nthabeleng Likotsi
ByWBSComms
There are many moments that felt important in my career, such as when I conducted my first leadership development course for the Chief Justices of the Southern African Development Community countries.
I had just started working for M-Net where I took my marketing knowledge to the entertainment and content-creation space.
Two events forged my career path. When I was 29, I came up with a concept that I sold to my then employer, Telkom. I used to run the advertising and promotions department for Telkom when I started working on a plan to pitch selling advertising space on phone cards.
My career-defining moment presented itself in the form of a blessing in disguise. In 2001, after having graduated from WBS, I resigned my nine-to-five office job and decided to pursue my music passion.
J.R. Morgan said, “A man always has two reasons for doing anything – a good reason and the real reason.” At the end of 2009, I found myself at a crossroad in my entrepreneurial journey.
WB Yeats said, “Things fall apart, the centre cannot hold,” which holds a harsh lesson for me. I took my radio broadcasting talent for granted. Because it came so easily, I began not to pay it attention and focused on what others considered important.