Diane Radley
ByWBSComms
Connecting the dots of a career with the benefit of hindsight, the pivotal elements quickly become apparent. One of these was my Wits Business School MBA
As an activist and a businessman, I experienced several defining moments in my career. I completed my MBA at Wits Business School in 1971. I could not find any meaningful employment as the predominantly white corporate business sector would not employ people of colour in senior management positions.
Since leaving Wits University, my life revolved around being an entrepreneur, co-founding NetActive, Call Centre Nucleus and NetFlorist.
J.R. Morgan said, “A man always has two reasons for doing anything – a good reason and the real reason.” At the end of 2009, I found myself at a crossroad in my entrepreneurial journey.
A defining moment in my career has been the realisation that my purpose as an entrepreneur is far reaching, not just to create jobs and wealth, but also be a leading example of charting a path others can follow, especially women.
After spending about ten years in corporate South Africa from 1981 to 1991, I was overlooked for a marketing position that became available. The marketing manager would not even allow me to be interviewed.