Jerry Mabena
ByWBSComms
There is no doubt that applying to business school can be a very stressful undertaking. However, even after my graduation more than ten years ago, I can say Wits Business School was a great fit and special for me with quality time spent.
The glow of the newly installed blue iridescent Paul’s Homemade Ice Cream logo on the opening of our first the store in The Zone, Rosebank, in December 2015, was a moment that brought with it an understanding of where my career was rapidly moving.
I was a second-year Bachelor student of economics, working as the public relations manager of the largest world student-run organisation for youth leadership development and international mobility, AIESEC.
After spending about ten years in corporate South Africa from 1981 to 1991, I was overlooked for a marketing position that became available. The marketing manager would not even allow me to be interviewed.
My appointment as managing director, Sasol Oil, in December 2006 was a defining moment in my career. Prior to this appointment, we had spent close to four years managing merger processes.
I had just started working for M-Net where I took my marketing knowledge to the entertainment and content-creation space.